Why being a woman is more expensive
Price Gap Between Men and Women
Liza Burnichon et Damien Hoarau
A
survey conducted by the French Ministry of Economy, which began at the
beginning of November aims at demonstrating the price gap between
products and services for men and women
A feminist association led by Georgette Sand has already highlighted this issue, showing that
women pay systematically more than men for the same products. The survey is conducted in only one store, Monoprix. An equivalent survey conducted in the USA revealed that the over-tax paid by women amounts to more than $1,400 a year. The result may be revealed in the coming weeks but anyone can see examples in their day-to-day life.
women pay systematically more than men for the same products. The survey is conducted in only one store, Monoprix. An equivalent survey conducted in the USA revealed that the over-tax paid by women amounts to more than $1,400 a year. The result may be revealed in the coming weeks but anyone can see examples in their day-to-day life.
According to these surveys, certain health care products cost much more for women. For example, women’s disposable razors cost twice as much as men’s. Haircuts and dry cleaning are more expensive for women although the process is quite the same. These over-costs add up becoming a sort of “gender tax”. Sales advisors claim that women have different needs than men. However, a survey about lubricant prices published in Madmoizelle showed that men’s products are cheaper than women’s even when the quantities and ingredients are exactly the same. There is only one way to explain this over-cost: women are inclined to pay more than men for the same services, and marketers
exploit the situation.
Women are more likely inclined to consider their image as very important, in order to conform to the social expectations. Particularly in the professional world, women are expected to take more care of their physical appearance than men to establish credibility. This need to comply with current standards of beauty is a result of social pressure, women don't have the choice to engage with the beauty industrial complex.
Sources :
Les Echos
Libération
Mademoizelle
Le Parisien
Le Point
La Tribune
Aucun commentaire:
Enregistrer un commentaire